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Friday, April 16, 2010

Squeaky Wheels

Do you get your car serviced at the dealership or do you find it too slow and expensive and opt for an alternative?

Let me tell you why my next 3 oil changes are on the house! 

Remember last Saturday, 70ยบ and sunny outside?  The last place I wanted to be was stuck indefinitely in the Bommarito Nissan waiting room in front of a television station encouraging me every 15 minutes to become a medical assistant through Sanford Brown.

My previous visit to this location left me waiting for an hour and a half for a simple oil change.  Knowing the extent of this, and knowing that at my 15,000 service visit I would certainly be here longer, I thought to ask this time, just how long I should expect to wait.  I was told it would be an hour and a half to an hour and forty-five minutes TOPS!

Well, okay, that's reasonable, right?  I can get caught up on my reading and still make it home in time to attend the Wash U. Pow-Wow with my family!

So, at 2 hours and 40 minutes, my name was finally called.  Great!  I can finally get out of here!  No such luck.  At this point, I was told I could opt for more services.  When I looked at my watch and declined, I was told that my car would be back in no more than 5 minutes.  Twenty minutes later, the fishing show was starting!  Ugh!  I got up and marched into the service area, hands on hips, staring down the fellow who had promised 5 minutes.  I could see my car and wondered how long it had been sitting there ready for me to take it home.

From this guy, I received an apathetic apology followed by an excuse.  More than asparagus, I HATE excuses!  I don't care if you're having a rough day; I don't care if you're new; I don't care if Saturdays are particularly swamped.  The rule is "Under-promise and over-deliver!"  Customer Service 101.  If you think it might be 3 hours then tell me it's going to be 4!  That way, I can choose—stay and consider all Sandford Brown has to offer, or go and enjoy the short-lived St. Louis Spring climate!  

Clearly, complaining to this schmo wasn’t the answer.  I didn't want to spend one more second there so I left, determined to return to my old standby Kelly AutoTire on Kingshighway next time I needed service.

The next day, an opportunity presented itself to me electronically and I simply could not resist…THE SURVEY.   What a delightfully brief, 3-question survey that made all the difference in the world. 
1.      Were you satisfied with your service?  No. 
2.      Would you recommend this service to your friends?  Absolutely not. 
3.      Would you return to this location for your service in the future?  Probably not. 
      When asked to explain, I very poetically let them know that their service was slower than snail snot and that I don’t care to spend my sunny Saturdays this way.  

Can you say “Responsive?”  I received a call the next day from service manager, Jim Willie, who was not only genuinely apologetic but proceeded to let me know exactly what steps are being taken to alleviate wait times. 
They have put together an express lube team and are working on putting together a team for Saturdays.  By the next time I come in, they will also have cars for their patrons to drive when wait times are unacceptable.  He did not make any excuses and thanked me for my feedback.  And to compensate for lost time, he is granting me my next three oil changes free!  Now that’s resolution! 

Good managers always want to hear the truth.  Thanks, Jim Willie, for taking action and making change happen! 




2 comments:

Laura said...

Yeah, I stopped going to Bommarito Honda months ago. Think they're related!? They replaced the shocks on my brand new car without properly diagnosing the problem, which I did myself, which turned out to be a loose hook on the back seat that was making a jolting noise every time I drove over a bump. When I filled out their survey, though, I didn't get any freebies. Now I go to Frontenac Honda. It's not as comfy and they don't have donuts but you can actually talk to the service guys without getting the run-around.

Vanessa said...

So rare to hear stories of good customer service these days! Worse customer service ever was in England and rest of Europe. Ugh. Glad to be back in the U.S.!

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